Monday, 15 February 2016

Chromatography


I developed the identity, logo and CD release sleeve for the band 'Chromatography'
So as to create a striking, but simplistic logo for such a long word I used a series of very subtle changes, such as removing the horizontal bar from the 'A's and physically splitting the word up at the second 'O'. In particular the danish 'Ø' had personal relevance to the band, as their original trumpet player moved to Denmark. These slight edits and subtle details made for a strong logo that is versatile and strikes the viewer with a sense of identity.



The final design for the EP release and an advertisement banner that was used for social media purposes, serving as headers for Facebook and Twitter profiles. The overuse of the 'Ø' both reinforces the branding and identity of the band, but also artistically reflected the band's comedic and light hearted approach to music.


The hard copies of the EP release front and back.

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